The need for Local Authorities (OTA) to come closer to citizens and communicate with them via radio, initially through the TV and then actually led to the release of Hertzian and creating the first municipal media.  However, high operating costs and reduce the available spectrum has created a series of problems that the ICT today can solve. A series of Web services, some free software and tools, allow municipalities to create their own Internet radio and / or television station with a global reach and a very low cost.Instead they need more money for technical infrastructure, the entire effort can be focused on developing and delivering content.